TAUN

Brand strategy that drives growth. Built with leadership teams.

I'm Rasmus Taun, a brand strategist who helps ambitious companies turn brand clarity into commercial leverage.

For over 15 years, I've worked with founders and leadership teams to build brands that do more than look good — they drive growth, command premium pricing, and hold up as companies scale. Clients have grown valuations 12x, landed Forbes features, and built multi-million-dollar pipelines.

Here you'll find the work, the thinking behind it, and ideas on what separates brands that lead from those that follow.

And if you're a founder or marketing leader exploring brand strategy, let's talk.

BRANDS I’ve built with

Kaiser Sport Brand Logo

Three ways we can strengthen your brand together

  • The 4-Week Strategy Sprint

    Transform your brand from "good product" to "premium choice" in just 4 weeks. We'll work with your leadership team to build a crystal-clear brand strategy that commands higher prices and drives measurable growth.

    This is our most popular option for scaleups ready to build a brand that matches their ambition.

    From €15,000

  • 2-Day Strategy Intensive

    Spend 2 full days with your leadership team at my studio (or yours) where we'll cut through the noise and solve your biggest brand challenge. Fast.

    I only offer this if we're confident it will create at least 500,000 DKK in additional value for your business. Not right for everyone.

    From €8.000

  • Growth Partner

    Work with us as long-term strategic partners for 6-12 months and completely transform how your brand shows up in the market.

    We can only offer this to 2-3 companies per year, and only if we believe we can help you add at least 1,000,000 DKK in value.

    Price: Book a Call

Work With Me

Selected work

Pas Normal Studios

Discover the heart of Pas Normal Studios in our immersive cycling journey. This project takes us to the serene landscapes of Lake Esrum, navigating trails and camping under the stars, all while sporting the brand's latest Escapism line. What began as a simple bike packing overnighter transformed into a captivating narrative that melded my passions for cycling and photography, illustrating the authentic connection between Pas Normal Studios and the cycling community.

Dive in to experience a less staged setting and see how compelling storytelling can redefine brand awareness.

→ Read more

Embark on a captivating journey through the lense of renowned architectural photographer, Iwan Baan, as we unfold the untold stories and unseen perspectives of the Harbin Opera House in our mini-documentary. This project exemplifies how compelling storytelling can elevate architectural appreciation and broaden audience engagement. Through this case, you'll explore how the fusion of art and storytelling can powerfully enhance brand awareness and global positioning.

A New Perspective on Architecture

FROM DANISH DESIGN TO FORBES FEATURE

Step into my journey with Stykka, where I led the launch of our innovative product, LastDesk, all the way to a prestigious feature in Forbes. Harnessing the power of compelling storytelling and striking art direction, I created an international sensation that sparked a global conversation about workspace design.

Discover how I used these strategic branding tools to not only create awareness but also drive product sales, making Stykka a recognized name in the design world.

Let’s work together

Do you have a challenge that could use a creative solution. Fill out some info and I’ll will be in touch shortly! Can't wait to hear from you!