My services
Designing strategy
In the wild world of business, it's easy to get lost. That's where a good strategy comes in – think of it as your North Star, guiding your way and keeping you on track.
Process: We’ll team up, get to the heart of your business, and set a course straight for success and help you focus on what’s most important. Using a straightforward framework and tailormade workshops, I'll make sure everyone's moving in the same direction.
Outcome: You'll get a clear plan that’s all about action, not just words – a strategy that helps you stand out and stay ahead.
Strategy Case: Orsa Coffee
In the world of strategy, one size doesn't fit all. From large container terminals to a small café chains, each business needs a unique plan. A well-crafted strategy brings focus, guiding you to maximise resources effectively.
Take Orsa, a café in Copenhagen with big dreams but tangled in day-to-day operations. They needed to stand out in a saturated market. I stepped in to develop a distinct Brand DNA Strategy, paving the way for Orsa to not just stand out, but to thrive.
Together, we refined their revenue streams, optimizing their current setup while strategically planning for expansion. Our hands-on workshops and close teamwork pinpointed revenue-boosting opportunities, aligning them with Orsa’s growth goals.
This journey with Orsa is a testament to how a targeted strategy can propel a business forward, paving the way for sustainable growth and success. Let’s discover how I can do the same for your brand.
Every great brand stands on a solid foundation — like a tree with deep roots. It's not just about looking good; it's about being true to who you are and what you stand for.
Process: I'll dig into what makes your brand special and lay a solid foundation for your business to grow from. Together, we'll craft a Brand DNA Strategy™ that supports everything your brand does and says — something authentic that resonates with your customers.
Outcome: You'll get a brand book that's a real page-turner, laying out everything from your mission to position your product. It’s your brand’s DNA, plain and simple.
Brand DNA Strategy
BRAND DNA Case: Stykka
When I joined Stykka in 2019, the construction industry, which contributes to 40% of global CO2 emissions, wasn't yet focused on sustainability. Spotting an opportunity, I crafted a Brand DNA for Stykka, anchored in a mission to tackle industry challenges and reduce environmental impact.
This strategic shift not only strengthened Stykka's brand identity but also propelled us into the spotlight, securing orders from major Danish Pension Trust Funds and garnering media attention both domestically and internationally.
The Brand DNA became our compass, directing our marketing, product development, and overall strategy. This transformation at Stykka exemplifies the power of a well-defined brand foundation in driving meaningful change and business growth
Art Direction and creative content
Today's world is jam-packed with content, so it's crucial for your brand to really stand out. This is where solid campaigns come into play – it's more than just getting noticed, it's about being unforgettable. Creative campaigns are the key to making a lasting impression.
Process: I’ll help shape your brand’s story into something that really connects. Combining thoughtful strategy with creative design, we’ll make sure your content resonates. Through a blend of workshops and deep dives, we'll create campaigns that leaves a lasting impression.
Outcome: Expect more than just good looks – these are campaigns that grab attention, spark conversation, and stick with people. I’ll help you with everything from the creative brief to the execution, delivering a quality product at the end.
Art direction case: Bandit Running
Breaking into a new market is tough for any brand, especially for Brooklyn-based BANDIT looking to make a mark in the competitive Scandinavian sports apparel scene. I took on the challenge of launching their campaign for the Copenhagen Half Marathon.
My role involved art direction and crafting the creative concept. We blended digital and analog photography for an authentic feel, ensuring the campaign visuals stood out with a raw, unpolished look distinct from larger brands. This approach not only elevated Bandit's profile but also showcased the unique appeal of their products in a new market.