Project Title: 60 Seconds of Stykka

Client/Company: Stykka, Copenhagen

Date: 2023

Objective: In an era where attention is the new currency, every second counts. Our mission was to craft a captivating, 60-second visual narrative that would hook viewers within the first three seconds and keep them engaged until the very end. We aimed to tell a genuine and compelling story that resonated with viewers, effectively communicating Stykka's mission and value proposition. The challenge was not just to cut through the noise, but to do it in an authentic and engaging way, aligning with Stykka's unique brand identity and ethos.

My Role: As Art Director and Script Writer, I was tasked with creating a storyboard that would weave Stykka's tale in a way that was impossible to ignore. It was my responsibility to distill the essence of Stykka into a story that would capture and hold the viewer's attention throughout.

Approach/Strategy: Collaborating with Barsk Production, we made the strategic choice to steer clear of corporate clichés. Instead, we embraced an honest, intimate portrayal of Stykka's world through analogue snapshots of our team in their natural habitats. This authentic approach was key in creating a narrative that truly resonated with our viewers.

Process: Once the script and storyboard were set, I directed Barsk Production through the filming and editing journey. Our focus was on capturing the genuine spirit and dynamics of our team and work environment, favoring the energy of reality over the stiffness of staged corporate aesthetics.

Outcome/Results: The result was a viral success. With over 20,000 views in mere days, the video quickly became one of Stykka's most shared LinkedIn content. We had successfully captured the elusive currency of attention, keeping viewers engaged and invested for the full minute.

Reflection/Lessons Learned: This project served as a powerful reminder that in today's digital age, attention is truly the new currency. Authenticity and genuine storytelling are more critical than ever in capturing and holding this precious resource. The experience reinforced the importance of maintaining a consistent visual style that resonates with the brand and the audience. As I move forward, the lessons learned from this project will continue to shape my approach to brand strategy, with a keen focus on authenticity, visual consistency, and the relentless pursuit of the viewer's attention.